The Richie Keefe Life and Soul Trust is a local charity serving cancer stricken families across Bournemouth, Poole and Christchurch. Sofiano was tasked with designing a new corporate identity, website and online marketing to enhance their reach. We developed all content and copy for the website and strategically employed the following tactics;
- Simple navigation around expected ‘user paths’.
- Large bright ‘call to action’ buttons.
- Setting up an online donation facility
- Links to the charity’s Facebook group to encourage a community following.
- Downloads for cancer help booklets
- Online event photo gallery
It was also essential that the website was accessible to users who may have disabilities and so the website (as all our sites are) has been developed to W3C standards.
Sofiano also maintains the charity’s reach in the community by designing and content developing the Trust’s e-newsletters and has strategic input into its growth through consultation and development of forward planning documents.